The British now account for 50% of the tourists who come to the city and are above the total number of nationals | The hospitality industry highlights the greater purchasing power of a portion of UK travelers who spend an average of 25 euros per person.
The month of October is one of those preferred by the British to travel to destinations like Benidorm. This is corroborated by García who indicated that “there is a lot of family tourism and a lot of movement of travelers with tour operator packages” but also “senior tourists who come to enjoy the entire city, not just one area.” Furthermore, this month is the one in which British children have holidays at school, which also favors movement although, according to the English businesswoman, Karen Maling Cowles, the high prices make many decide not to travel and do so before those dates. .